1. Repeat Exposure - Folio’s
annual directories are relied on as an everyday resource by
healthcare professionals and your Folio advertising message
will be viewed repeatedly throughout a year. Unlike other forms
of advertising, your Folio ad does not ‘expire’
after a one time browse or scan. Instead your ad will have repeat
exposures throughout a year.
2. Motivated Readership - Because
Folio’s readership consists of healthcare professionals
who are utilizing Folio information to conduct medical transactions,
they are highly motivated to observe information in the Folio
directory. And because Folio is a premium, subscription based
publication, readers are highly motivated to make use of its
contents.
3. Key Decision Makers - Folio
subscribers are healthcare professionals involved in a wide
range of medical processes ranging from billing to medical
records to patient referrals to staffing to office systems.
As important staff members involved with everyday transactions,
they are intimately aware of office needs and resources and
are in a position to initiate purchase decisions and recommendations
about many types of products and services.
4. Trusted Resource - Folio subscribers,
many of whom are standing order subscribers, have trusted
and used Folio directories for over 30 years. Folio has gained
a hard-earned reputation over this period for the uniqueness
of its proprietary database and for its outstanding data quality.
Advertisers who may be new, relatively unknown, or having
difficulty communicating to sections of the healthcare market
benefit from the shared recognition in a well respected Folio
directory.
5. Cost Effective - With a direct
subscription circulation, an even greater pass-along circulation,
and repeat exposure throughout the year, Folio ads represent
one of the lowest cost per exposure (CPM) of any comparable
advertising medium to the healthcare market.
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