Folio Associates, a predecessor to FolioMed, was founded in the
early 1970's by two advertising executives, Leon and Patricia Wirtenberg.
Recognizing a need in the medical community for a directory listing
all the physicians in Massachusetts they launched the first printed
Folio’s Physician Directory of Massachusetts in 1972.
The original Folio directory listed physicians by name and included
address and phone number, but because of the incompleteness and
inaccuracy of any public records at the time, all the information
had to be verified by sending individual Physician Proof Forms.
And because there were several narrowly focused physician lists
in the early days that concentrated on a particular medical specialty
or metro area, Folio developed the approach of providing a complete
census of all practicing physicians so that the customer was confident
that a physician was included. Folio has maintained these two operating
principles throughout its history (1) all information about physicians
is verified and (2) Folio data is a comprehensive census of all
practicing physicians in a state.
The printed Folio Physician Directory went from a bi-annual to
an annual publication in the early 1980's and later Directories
were added for the other New England states, New York, New Jersey
and Ohio. Folio’s first directory of Chiropractors, Podiatrists,
Dentists and Optometrists was published in early 2002 for Massachusetts.
In the mid 90s Folio Associates was acquired by the current management
which introduced contemporary database architectures to the growing
databases. Shortly thereafter Folio licensed the first single-use
electronic version of its database. Later Folio introduced CD-ROM
versions of its databases, developed network applications with data
‘ported’ into legacy customer systems or bundled with
Folio’s own query interface, and finally in 2005 introduced
its Internet Application.
As increasing amounts of physician data became publicly available
in the early 2000’s Folio developed proprietary software tools
to analyze, compare and mesh disparate computer files with its own
reference database files. Leveraging this capability Folio developed
a database management competence, ‘cleaning up’ legacy
customer provider files and enhancing these files with its own reference
database information. Increasingly Folio is called upon to design
process solutions for the ongoing management of customer provider
databases including the highly innovative, interactive and secure
exchange of customer and Folio databases with complex matching and
cross-identification of records. These solutions seek to maximize
the benefits of both customer data capture and Folio’s own
database editing resources.